GE Vernova formerly known as General Electric launched its new brand in Nigeria positioning the brand as a strategic partner of progress to the government in the Energy Transition plan through the energy dialogue event. SKOT Communications, a global communications consultancy, was engaged by GE Vernova to manage its PR activities focused on developing a strategic communication framework for the organization in Nigeria.

To commence the strategic communication process, SKOT developed a factsheet and briefing documents to drive the messaging for campaign. The collaterals spotlighted GE Vernova’s business operations in Nigeria for over 100 years, the key projects as well as its impact on the country economy. To coordinate key messaging and further amplify the brand story, the SKOT team developed a press release which was syndicated to top tier media platforms after the event.

SKOT Communications also provided on ground support during Nigeria Energy Dialogue event. The team facilitated top tier media interviews with GE Vernova’s spokepeople during the event. This was also done to sustain ongoing conversations after the energy dialogue event.

Through a holistic media engagement, SKOT secured strategic media coverage across print and online platforms, reaching millions of unique readers across Nigeria and West Africa.