SKOT Communications partnered with the Aradel Holding’s CESEL-Concerto JV to execute a comprehensive PR strategy aimed at creating awareness for the mini-grid project, providing electricity to over 1,200 households, while positioning Aradel as a sustainable and responsible organization. The agency’s approach included the development and distribution of a compelling press release, alongside a captivating photo story documenting the project’s impact. SKOT facilitated the placement of congratulatory advertisements in prominent publications such as Punch and Business Day, reinforcing Aradel Holdings’ reputation within the industry. As a result of these efforts, the project received coverage in 13 publications, reaching over 10 million individuals across online and print platforms. SKOT’s strategic PR initiatives effectively communicated the project’s achievements and enhanced Aradel’s positioning as a leader in sustainable development and corporate responsibility.
