REPORT TO: HEAD OF MARKETING

At SKOT, we believe that every individual and organisation has a unique story to tell. Finding your voice makes all the difference. The human voice is one of the most powerful forces in the world. Without it, change is silenced. With it, possibilities become reality.

SKOT Communications is a strategic communications consultancy with a strong Sub-Saharan Africa focus.

Using our expertise, creativity and innovative thinking, we help define, refine and amplify our clients’ voices to create meaningful connections that build relationships, strengthen reputations and deliver measurable business results.

Overview

We are looking for a Marketing Communications Specialist to support the planning and execution of integrated marketing and communications initiatives that strengthen SKOT’s brand, enhance visibility and contribute to business growth.

As our Marketing Communications Specialist, you will play a key role in delivering impactful marketing activities across both internal and external channels. From content development and digital marketing to events, partnerships, speaking opportunities, award submissions and business development support, you will help drive initiatives that reinforce SKOT’s market position and support the firm’s strategic objectives.

Working closely with the Business Transformation & Strategy team and collaborating across the wider business, you will coordinate marketing campaigns, develop compelling content, support proposal and pitch development, manage key marketing projects and identify opportunities to increase brand awareness and engagement. This role is ideal for a proactive, organised and creative marketing professional who enjoys balancing strategic thinking with hands-on execution in a fast-paced consultancy environment. 

Key Responsibilities

Marketing Communications

Brand Communications & Content

• Develop engaging content that strengthens SKOT’s brand positioning across internal and external communication channels.
• Create high-quality marketing collateral including brochures, capability statements, presentations, newsletters, case studies, thought leadership articles and promotional materials.
• Coordinate the development and distribution of internal and external newsletters.
• Support the execution of integrated marketing campaigns that increase brand awareness, engagement and lead generation.
• Ensure all communications and marketing materials are aligned with SKOT’s brand identity, tone of voice and messaging framework.
• Assist in maintaining a consistent and compelling brand presence across all communication touchpoints.

Digital Marketing & Content Support

• Support the planning and execution of SKOT’s digital marketing activities across social media, website and email marketing platforms.
• Develop and manage content calendars to ensure consistent and timely publishing of marketing content.
• Work closely with the design and digital teams to produce engaging digital assets that support marketing objectives.
• Monitor digital performance and recommend opportunities to improve engagement, reach and visibility.
• Keep abreast of digital marketing trends and identify innovative content and platform opportunities for the firm. 

Events, Partnerships & Brand Visibility

• Coordinate SKOT’s participation in conferences, industry events, webinars, exhibitions and networking engagements.
• Identify and manage speaking opportunities that position SKOT’s leadership as industry experts.
• Support the planning and execution of SKOT-hosted events, roundtables, workshops and client engagement initiatives.
• Research, coordinate and manage strategic partnerships, sponsorships and collaboration opportunities that enhance brand visibility.
• Maintain an annual calendar of marketing events, award deadlines and key industry opportunities.

Awards & Industry Recognition

• Coordinate submissions for local, regional and international industry awards.
• Gather supporting information, case studies and performance metrics required for award entries.
• Track award opportunities and maintain a submission schedule to maximise recognition for the agency and its people.

Business Development & Transformation Support

• Support the Business Transformation team in implementing strategic marketing initiatives that contribute to organisational growth.
• Assist in developing compelling proposals, pitch presentations and marketing documents for prospective clients.
• Conduct market and competitor research to identify new business opportunities and emerging industry trends.
• Support the execution of lead generation and client engagement initiatives.
• Assist with the rollout of new service offerings, campaigns and strategic business initiatives.

Marketing Operations

• Maintain an organised repository of marketing assets, templates, credentials and corporate information.
• Coordinate marketing timelines and ensure initiatives are delivered on schedule.
• Prepare marketing reports highlighting campaign performance, brand visibility and key marketing activities.
• Support other marketing, communications and business transformation initiatives as assigned.

Critical Skills & Competencies

• Excellent writing, editing and storytelling skills, with the ability to develop compelling content across multiple communication channels while maintaining brand consistency.
• Strong project management, organisational and stakeholder management skills, with the ability to manage multiple priorities and collaborate effectively across teams.
• Creative, analytical and commercially minded, with the ability to conduct research, generate insights and translate them into impactful marketing initiatives.
• Proficient in Microsoft Office (particularly PowerPoint and Excel), with working knowledge of social media platforms, email marketing tools, content management systems and marketing analytics tools.
• Proactive, resourceful and adaptable, with strong communication skills, a high level of ownership and the ability to thrive in a fast-paced, dynamic environment. 

Qualifications & Experience

• Bachelor’s degree in Marketing, Mass Communication, Communications, Public Relations, Business Administration or a related discipline.

• 3–5 years’ experience in marketing communications, brand marketing, corporate communications or a similar role, preferably within a professional services or B2B environment.

• Strong understanding of integrated marketing, content development, digital marketing, event coordination and brand management, with experience supporting multi-channel marketing initiatives.

• Excellent writing, communication and project management skills, with the ability to manage multiple priorities and collaborate effectively across teams.

• Proficiency in Microsoft Office (particularly PowerPoint and Excel), with working knowledge of digital marketing tools, social media platforms and marketing analytics tools being an advantage.